Each year, NEC's Vice President of Sales appoints the top-performing salespeople as members of the President's Club and rewards them for their hard work. This year the reward was prize money. To promote the new reward, I was asked to design post cards that would be sent out monthly leading up to the National Sales Conference where the winners would be announced.
Though the prize money could be used for anything, I thought it would be fun to build a theme around vacations. Each month, the sales team would receive a card with a different trip suggestion. I made playful illustrations with various items the winners could buy to prepare them for their trip. I did my best to tie each suggestion to a trip that could be taken that month.