Built by the largest banks in the world, Viewpointe offers the financial services industry managed content solutions at a large scale. Intent on growing beyond being "the check people," they came with the need for a complete rebrand and a new website.
Creative direction and design of rebrand and website, animation and front-end development for key interactive elements
Realizing their outdated visual brand held them back from being seen as a leader in fintech, Viewpointe came looking for a complete brand overhaul.
Discovery and competitive research revealed that the only real alternatives in the highly regulated industries Viewpointe exists in are self-service applications. Their advantage is their full-service model and ability to integrate seamlessly with existing systems.
The first step in the rebrand process was to create a mark that would embody the strength and reliability of their services. We went through rounds of mood boards, sketches, and surveys to create a logo suitable for Viewpointe's message. The final logo communicates strength and trust in their ability to serve data effortlessly while also hinting at their legacy.
Viewpointe also needed an elegant visual system capable of easily communicating its complex business. The heart of Viewpointe's business is how they handle their clients' individual pieces of data. I started by taking and simplifying the document shape from the logo mark. With the parallelogram, I designed flexible patterns that could be used for 2D and 3D graphics to illustrate key business functions and metrics. Through the strategic use of colors and gradients, I conveyed Viewpointe's ability to easily find and deliver information in an ever-growing data pool.
With an exciting new brand, we built a website with tasteful animations illustrating their story as an ambitious future-focused organization with a long history to back it up. As the dev team was short on capacity, I also jumped in to build the homepage hero animations that required interactivity with other page elements.
— Marketing Manager at Viewpointe
Thrilled with the execution of a new brand and website, the Viewpointe team signed additional scopes for us to design promo gear for the launch of the new brand as well as create presentation decks for their executive and sales enablement initiatives.
Rebrand and website design for an organization focused on consulting and investing